Expanding Sharing Links in Stories to Everyone

Exciting news! Now, everyone can add links to their Stories. We've seen how businesses, creators, and advocates use links to inspire their communities, from promoting important causes to sharing new products. So, we're opening up this feature to all accounts. Get ready to share and connect even more!

Equity, expression and enablement

We realized that sharing joy and passions shouldn't be limited by the size of your following. Now, everyone in our community can share their favorite moments and interests through Stories links, connecting with loved ones over anything from cooking to volunteering. Let's make our stories richer, together!

We're constantly amazed by the vibrant creators in our community who are turning their passions into livelihoods through sharing links. We've just rolled out new tools to help you connect more deeply with your audience and expand your circle. We're here to nurture your growth, one link at a time!

How to add links to your Stories

Easily share links in your Instagram story with the Link sticker. When people tap on it, they'll be taken to the linked page. Here's how to do it:

  1. Capture or upload content to your story.
  2. Choose the sticker tool from the top navigation bar.
  3. Add your desired link by selecting the "Link" sticker and tapping "Done."
  4. Place the sticker on your story, just like you do with other stickers. You can even explore different color variations.

And stay tuned, because we're working on ways to make the sticker more customizable, so your audience knows exactly what to expect when they tap your link.

Keeping Instagram safe

We're committed to making Instagram a safe place. New accounts and those repeatedly sharing harmful content won't have access to the Link sticker. To understand our rules better, visit our Community Guidelines. If you believe there's been a mistake with your account, check out our blog for guidance on how to appeal—we're here to help!

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